“Easter Pink”

After dropping more than 50 tracks throughout 2024 (barely any of which surpassed three minutes), fakemink has honed a distinctive, transcendently slapdash sound he calls “luxury and dirty.” And now the London internet rapper has finally scored an online hit. Produced by Snow Strippers affiliate Suzy Sheer, “Easter Pink” takes a dramatic break from hazy jerk rap with a blown-out blast of nostalgic genre fads—late-aughts bloghouse, early-2010s cloud rap—that the 20-year-old artist would’ve barely been old enough to experience in real time. Mink’s bars, though, are unmistakable—braggadocious and blissed-out in spite of his reportedly monastic lifestyle, with shoutouts to Ann Demeulemeester and not-quite-believable assurances that he “never meant to fuck on your bitch.” Like the recently resurfaced footage of MGMT performing “Kids” while still students at Wesleyan, the already captivating “Easter Pink” is made more so by its supremely teenage gawkiness, the sense of something great discovering itself. I’d gladly take another 50 just like it.